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Chadwicks Packaging Provides the Perfect Tonic for Pickerings Gin
Chadwicks Packaging Provides the Perfect Tonic for Pickerings Gin
We were delighted to be involved in the 2018 Royal Edinburgh Military Tattoo by printing the shrink sleeves for the event’s Official Gin from the multi-award winning Pickering’s Gin.
 
The limited edition tartan shrink sleeve was printed 8 colour in HD Flexo using low migration inks. 
 
Handcrafted at Summerhall Distillery in Edinburgh the special edition Pickering’s Gin is distilled with four additional Scottish botanicals – Scottish heather, milk thistle, bog myrtle and Scots Pine.
 
Matthew Gammell Co-Founder and Head Distiller at Pickering’s Gin commented: “The quality of the packaging was essential, and we were very pleased with the high quality visual finish of the shrink sleeves.  We were impressed by Chadwicks' attention to detail, quick turnaround and overall responsiveness. We look forward to working with them again in the future.”
 
Limited edition packaging is an innovative tactic for brands to engage with their target audience and ultimately drive sales.  Shrink sleeves offer a cost effective solution for limited edition products as it allows brands to distinguish them from their standard editions without having to invest in different bottles or containers.
 
Shrink sleeves are applied to containers and shrink to its contours when heat is applied. This allows for a sleeve to mold itself to the exact shape of a container providing a complete encapsulating surface. It offers 360 degree potential coverage that can be used for printing in the form of product details, marketing information and branding.  
 
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