January 2012

Chadwicks Shrink Sleeves has provided premium ‘athletes’ water brand Eleia Pure, with a packaging solution to give it a standing start within the competitive bottled water market. 

Chadwicks Sleeves developed a five colour UV Flexo sleeve printed on 50 micron film for the premium water product, following a recommendation to the client from a third party. 

Eleia Pure, the purest bottled water available has been specifically developed to provide professional athletes with the ‘lightest’ feeling from hydration close to competition. Using specialist technology, all impurities and solutes are removed which results in a higher fraction of ‘free water molecules’ which pass through cell membranes quicker for optimum hydration.

The product has been well received within the sporting arena, and includes partnerships with Everton Football Club, Rugby League team Hull FC and British professional boxer Tony Bellew, who has used Eleia Pure at his last two training camps.

Richard Cutworth, business development manager at Chadwicks Sleeves, said: “It’s always very pleasing when a third party recommends us to new customers and we’re delighted to be working with the Eleia Pure team and sharing our expertise with them.

“The low origination cost of UV Flexo sleeves means they are perfect for water products such as Eleia Pure and the team and I look forward to having a long and successful relationship with them.”

A spokesperson for Eleia Pure said, “Ensuring the Eleia Pure was packaged to reflect the quality and purity of the product was key; and we felt that in order to catch the eye of consumers, a fully sleeved bottle was required.

“Working with Chadwicks has been really insightful as we hadn’t used a full sleeve process previously and they thoroughly demonstrated to us the full potential of this packaging and project managed the whole process. We’ve been delighted with the support and look forward to expanding our relationship with Chadwicks.”