June 2011

A new soft drink made with Sea Buckthorn Berry has been given a striking pack design for its launch by Chadwicks Sleeves.

Chadwicks Sleeves has created a six-colour UV Flexo shrink sleeve for the new drink Pep, using high-opacity inks to increase the vibrancy of the colours.

Pep, manufactured for Drinks Brokers in the UK, is a blend of Sea Buckthorn, which is a unique natural combination of carotenoids, beta-carotene (pro-vitamin A), vitamin E, vitamin K1, and beta-sitosterol, and wild berries resulting in an all-natural vitamin and mineral supplement.

As part of the Performance Films and Foils business unit of the Flexible Packaging Division of the global Clondalkin Group, Chadwicks works with sister company Nyco in Switzerland to deliver expert packaging solutions to its customers.

Richard Cutworth, business development manager at Chadwicks Sleeves, said: “We were looking forward to working on the sleeves for the launch of such an unusual drink, and it is always exciting to be involved from the outset.

“We wanted to produce sleeves which would distinguish Pep from other soft drinks on the market and used the high opacity inks to give a vibrant pack design with strong shelf presence. The low origination cost of UV Flexo sleeves means they are great for product launches like this, and Chadwicks offers high quality sleeves as well as fantastic customer service.”

David Diggens, director at Drinks Brokers, said: “Chadwicks have been a great asset to our product launch since the beginning, interpreting our need for shelf presence and providing us with bright sleeves that really stand out against other drinks. The launch of Pep has been very successful and we are looking forward to working with Chadwicks again in the future."