Pocket shrink sleeve

HK Wentworth needed to find a way of  including health and safety information in multiple languages on its range of Air Duster aerosol products, without impacting on the price, product quality or production time. Working with Clondalkin Flexible Packaging Bury Shrink Sleeves, provided an innovative working partnership and a solution that brings an industry first to the market.


The challenge:            

Increase the amount of space for marketing and product information without increasing the size of the container.


The solution:              

We created a range of six designs of a new pocket shrink sleeve which provides additional space for health and safety information in multiple languages, as well as differentiating the brand from competitors in the market place.


The result:                  

HK Wentworth was able to move to a generic can for the entire range which reduced their costs and freed up valuable physical space previously used for storing the multiple printed can variants.  The use of a shrink sleeve also allowed them to improve the quality of print and the shelf appeal of the product.  The innovative pocket shrink sleeve opened up the opportunity to carry additional product and marketing information.  In addition, the use of shrink sleeves has allowed HK Wentworth to reduce product lead times.


What the customer said:

“We have found Clondalkin Flexible Packaging Bury friendly and professional and their approach to new technological development is both enthusiastic and innovative.  They listened to what we wanted and came up with an ideal solution. All in all, the collaboration between ourselves and Clondalkin Flexible Packaging Bury has contributed towards improvements in quality, product development, supply chain efficiency and most importantly, greater customer satisfaction.” Matthew Kelsall, Supply Chain Manager at H K Wentworth.







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