Shrink Sleeve Provides Perfectly Clear Results
Shrink Sleeve Provides Perfectly Clear Results

Clondalkin Flexible Packaging Bury has developed a new shrink sleeve branding solution for the well-known Perfectly Clear flavoured-water drinks range.

Following  Contract Bottling acquiring the agreement to produce the Perfectly Clear range in January, it is the first time that shrink sleeves have been used on the Perfectly Clear brand, and include seven variants for its 500ml bottles of still and sparkling flavoured water. 

Mark Bell, Operations Director at Contract Bottling said; “This range was a significant investment for us and the product finish was crucial. We wanted to give the brand a refresh, but had a limited amount of time. We have a long-standing relationship with Clondalkin Flexible Packaging Bury and were confident that their shrink sleeve solution would provide us with what we needed. 

“The shrink sleeves offered shorter lead times and a higher quality finish than the wraparound labels, and meant we could utilise more of the bottle for branding. Clondalkin Flexible Packaging Bury's technical expertise and quick response means we’ve been able to produce the Perfectly Clear drinks range with a distinctive, added-value finish.”

Decorative shrink sleeves offer a sophisticated packaging solution; applied to a container with the addition of heat there is no glue line and the 360 degree printing area allows for maximum shelf appeal.

Claire Adams, Sales Manager at Clondalkin Flexible Packaging Bury, said: “This was a quick turnaround project and we worked very closely with Contract Bottling to ensure we achieved the required look for the entire range. We’re delighted with the end result which demonstrates our ability to deliver innovative, high impact packaging solutions quickly and cost effectively.”

Clondalkin Flexible Packaging Bury, formerly Chadwicks, has more than 50 years of experience in the flexible packaging industry and is a world-leader in pre-cut lid manufacture and a supplier of choice in shrink sleeve production.

Part of the Flexible Packaging Division of the Clondalkin Group, it works with its sister company Nyco, a shrink sleeve manufacturer based in Switzerland, to provide a joint service to multi-site European buyers. Together they provide a wider range of print processes including UV flexo, gravure and offset litho.

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